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Users will soon have a fresh option that allows them to cut down on the quantity of artificial intelligence-produced media appearing in their streams. This move comes as the company disclosed that it presently contains over 1 billion content made with AI.

Testing and Rollout

The new functionality is undergoing trials over the next few weeks before a global launch. This advancement coincides with a surge in AI-generated material, fueled by emerging content generation software.

The Broader AI Trend

Studies have shown that almost one in 10 of the most rapidly expanding channels on a competing service only show clips produced artificially. A significant portion of this content is deemed mass-produced AI material, a label for substandard, mass-produced content that is frequently absurd or surreal.

“We know from our community that numerous viewers appreciate content produced via AI tools, ranging from digital art to informative clips, and we want to provide users the power to see more or less of that, depending on their own likes,” commented a company executive.

Scale of AI Content

The service shared that there are currently 1.3bn videos on its app labeled as made with AI. Collectively, more than 100 m pieces of content are added to the service every day, making clips made by AI a limited portion of its complete catalog.

Customizing Your Feed

Users will be capable of reduce or increase the level of AI content they view by using the “manage topic” feature in the app and choosing AI-made media. Other topics that can already be controlled under the filter cover news, clothing, aesthetics, and choreography.

Platform Guidelines

Its policies mandate content makers to label “realistic” AI-generated content, and it bans harmful deepfakes of public figures or critical incidents. Any realistic AI-generated clip that is unmarked can be removed under its community policies.

Furthermore, the service will now apply an “AI-made” label to content made using its built-in AI features, or flagged by an industry-wide initiative for identifying AI-generated material. This step is intended to help prevent users from attempting to circumvent the tagging system.

AI Literacy Programs

TikTok is additionally establishing a $2 million awareness program for specialists and organizations to create informative material about responsible artificial intelligence. This project will assist educational bodies specializing in training computer science.

Platform Protection

The video-sharing app has justified its safety measures, following discussion over plans to lay off numerous review team members in Britain. It is set to eliminate 439 jobs in its content moderation team in London, with trade unions and digital protection specialists raising concerns that people are being substituted by AI moderation.

A company official stated that staff-based oversight would continue to be important, but artificial intelligence can shield workers by eliminating the most graphic content ahead of it has to be seen by staff. The platform stated a notable drop in disturbing and violent content seen by content reviewers over the last 12 months due to reliance on its automated systems.

“We think that it’s essential to combine staff and AI to keep the platform safe,” the official commented. “We’ll have people as integral to the approach, but we also think it’s highly necessary to minimize viewing of unsafe media as rapidly, which is why a significant AI assistance is making a difference operate efficiently.”